Uncovering Key Industry Insights for Marketing Communications Firms
As we continue to navigate the dynamic landscape of marketing communications in the public sector, we're excited to bring you some critical industry insights followed by significant leadership announcements within our community.
Industry Insights & Opportunities
Spotlight on the GL100 Webinar: Our annual GL100 publication, highlighting the top marketing communications firms from FY23, is just around the corner. This year, we're elevating the anticipation with a special webinar on April 8 at 1p EST, where we'll explore the latest industry trends, the forces driving the growth or decline of firms since FY2022, and provide an exclusive early look at the highly anticipated GL100 report. This event is not to be missed for anyone looking to understand the competitive landscape and seize the opportunities ahead. Please register HERE to secure your spot!
State Government Busy Season: We are in the thick of the busy season for state and local RFPs, presenting a wealth of marketing contracting opportunities. Ensure your firm is registered with the states where you're headquartered or have offices to not miss out on these prospects.
Federal Acquisition Trends: The federal government's efforts to streamline acquisitions are ongoing, with several IDIQs and GWACs like NASA SEWP VI, Alliant 3, ITES, DHS PACTS III, and VA IHT 2.0 being hot topics this month. Although communications tasks are still emerging within these historically focused IT contracts, staying abreast of these larger IDIQs and GWACs is imperative.
Leadership Moves Making Waves
Tony Silva at Culture ONE World: Industry veteran, Tony Silva, has joined Culture ONE World as Managing Director. Previously holding senior leadership roles at ICF, Ogilvy and Edelman, Tony's leadership is poised to spearhead further growth and innovation.
Christene Jennings Leads Marketing for Change: Congratulations are in order for Christene Jennings, being elevated from her role as COO to CEO. This strategic move comes as Peter Mitchell, the firm's visionary founder, steps into the role as the company's Chief Insights Officer. Christene's elevation is a testament to her exceptional leadership qualities and her instrumental role in the company's success. We look forward to the innovative directions Christene will steer Marketing for Change, building on the solid foundation laid by Peter's remarkable leadership.
As our industry evolves, these leadership shifts and the strategic insights from our upcoming webinar will be invaluable for navigating the future. We encourage everyone to share their own updates on talent moves, contract wins, and other news.