FY20, the year of recruitment marketing contracts!

On Friday, Aptive Resources won a single-award $97M BPA with the Office of Personnel Management (OPM) to provide recruitment and marketing across the federal government (Aptive's press release). Historically, this was a multi-award VPA with MarCom Group, Leapfrog Solutions (Yes&), TMP Worldwide and others.

We estimate that there will be nearly $700M in recruitment marketing contracts let out in 2020. This includes the recompetes of VMLY&Rs Navy Recruitment contract ($457M), Blaine Warren's Air Force Reserve Recruitment contract ($78M), and both new programs and recompetes across Defense, Homeland Security, Justice, Treasury, and others.