BREAKING: 541810 NAICS Size Standard Increases to $22.5M

A few hours ago, the Federal Register published a final rule that includes the SBA's increase of size standards across a handful of marketing communications NAICS codes. Here's the high-level break down of five of our industry specific NAICS codes and the impact that takes effect as of May 2022:

  • 541810, Advertising Agencies increased to $22.5M

  • 541830, Media Buying Agencies increased to $28.5M

  • 541430, Graphic Design Services remained at $8M

  • 541613, Marketing Consulting Services remained at $16.5M

  • 541820, Public Relations Agencies remained at $16.5M

Other NAICS codes that might be of interest and are commonly used: 

  • 541611, Administrative Management and General Management Consulting Services increased to $21.5M

  • 541910, Marketing Research and Public Opinion Polling increased to $20M

  • 541612, Human Resources Consulting Services increased to $25.5M

  • 541990, All Other Professional Scientific and Technical Services increased to $17M

For those companies that use 541810 as their primary NAICS code, this is huge news!

For small businesses, it allows a longer run way to remain small.

For midsize businesses, this might result in you being a small business again (making you to be eligible to compete as a SB)

For large businesses, this may change your anticipated competitive sets as well as your small business contracting plans.

To read through the entire rule, check out the Federal Register link here.

Mike KapetanovicProfessional Services, Marketing Communications